Tuesday, May 5, 2020

Efficient Regulation Capital Market Theory - MyAssignmenthelp.com

Question: Discuss about the Efficient Regulation Capital Market Theory. Answer: Introduction Griffiths decision to make use of another incumbent platform for his ticket inventory was motivated by two main goals: to acquire as many customers as possible and secondly to deliver the highest quality engagement as possible within his target market. On achieving the first objective, it would be easy for Griffith to attain the second goal since customers will be aware of this application and the decision will now be based on the latter competitive advantage of his app in the market environment. However, considering the fact that every choice has consequences, this choice by Griffith came along with its consequences, both Positive as well as negative. The incumbent and the Griffiths Gametime application performed a similar task and that was selling sports tickets. The fact that the incumbent application had its own customers, this acted as a great marketing opportunity for Gametime since almost all the people who accessed the incumbent application were potential customers , probably some would be attracted to this Gametime application and develop an interest hence shifting from incumbent application to Gametime.(Fischel Daniel., 76) Integrating this application under incumbent was a great opportunity to test its functionality since it allowed new users to interact with it. This came with some advantages also; firstly it was an opportunity to measure the users first impressions (Walker et al., 46). This was based on both the screenshot click testing and the screenshot timeout testing. Secondly, it was an opportunity to improve the architecture and get navigations right. Additionally, it acted as the bases to improve the application usability early on since it brought about insights on the reasons behind some of the users actions while interacting with the application (Dumas et al., 78). Lastly, it allowed for validations to improve on the earlier made decision designs. This was in regard to the prototypes ease of use and recommendations from the users. Capitalizing on the weakness of the incumbent Every mobile application has its own shortcomings which differ from one mobile application to another. Bearing this fact in mind, the incumbent application had its own disadvantages as outlined by Griffith; the incumbent mobile interface looked like a web version squashed onto the mobile phone. The Gametime having a good interface compared to the incumbent, probably would entice some users of the incumbent to shift and become users of the Gametime application (Dumas et al., 65). Additionally, since this application could only display the top best seats out of the many which the incumbent displayed, this acted as one of its main area to challenge the incumbent application which displayed all the tickets for the users to make the choice. Not all the users of the incumbent felt satisfaction out of the services offered by its application, this is because different users of an application will always have distinct challenges in interacting with a certain application. Considering this fact, some users would completely associate the Gametime application with the incumbent and end up stagnating in the perspective that the shortcomings of the incumbent application are as well the challenges to be faced in the Gametime application (Fox et al, 74). In order to be successful in any business venture there is always ups and downs and sacrificing for some time to reap largely at latter is a good approach in some scenarios. Since Griffiths Gametime was very new in the market and familiarizing people to it was one of his major goals, having a fully developed standalone version of this application in the market for free would have been a good idea (Fox et al., 87). Since at the start the customers would have been attracted by its free notion to make ticket purchases, this would have been a good opportunity to familiarize the consumers with this application. Off course, the advantages of this application such as responsiveness, usability and interactive user interfaces would have been experienced at this juncture of free trial. On expiry of this free trial, these advantages would prompt the users to adopt it. Works Cited Dumas, Joseph S., and Janice Redish. A practical guide to usability testing. Intellect books, 2013. Fischel, Daniel R. "Efficient capital market theory, the market for corporate control, and the regulation of cash tender offers." Tex. L. Rev. 57 (2014): 1. Walker, Miriam, Leila Takayama, and James A. Landay. "High-fidelity or low-fidelity, paper or computer? Choosing attributes when testing web prototypes." Proceedings of the human factors and economics society annual meeting. Vol. 46. No. 5. Sage CA: Los Angeles, CA: SAGE Publications, 2012. Fox, Justin, and Alan Sklar. The theory of rational market: history of risk, compensation, and misconception on Wall Street. New York: Harper Business, 2012.

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